8 Solar Energy Pros and Cons: Is Solar Right for You? (2024)
By Josh Hurst /
Here are the key questions we’ll answer in this article:
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Google’s Project Sunroof is a free online tool that helps homeowners calculate solar energy potential based on their roof structure and local weather patterns. It was created in 2015 by a group of Google Engineers led by Carl Elkin.
Project Sunroof can calculate the sun’s path to give an accurate account of your solar situation. It then uses industry-standard models to tell you the cost-benefit analysis of going solar so you can decide if it’s worth it. In 2017, the tool added a feature that also shows you nearby homes that have installed solar energy systems.
Currently, the Google Project Sunroof data explorer is only available in the U.S. and Germanyhow
Pros
Cons
We like Blue Raven Solar because it understands that, for most homeowners, the cost of solar presents the biggest barrier to entry.
For that reason, Blue Raven Solar developed an innovative solar financing plan that offers in-house, flexible, zero-money-down options. The results speak for themselves, as Blue Raven Solar is now one of the fastest-growing solar companies in the nation and was recently acquired by SunPower. Its BluePower Plus+ plan (exclusive to Blue Raven) mimics the flexible structure of a lease while still providing the greatest benefits of owning your system.
Eligible homeowners enjoy 18 months of solar power before having to pay their first bill. When coupled with the federal solar investment tax credit (ITC), the initial energy savings can offset more than a third of the overall cost of a system before requiring a dollar down.
In contrast, other installers can only offer similar financing through solar leases, PPAs or third-party providers (such as Mosaic or Sunlight). Third-party loan providers can complicate the process, while opting for a loan or PPA will disqualify you from some of solar’s biggest benefits (additional property value, federal solar tax credit and local solar incentives).
| EcoWatch Rating |
|---|
| Better Business Bureau (BBB) Rating |
| Year Founded |
| Average Cost ($-$$$$$) |
| Solar Services |
| Brands of Solar Equipment Offered |
| Warranty Coverage |
| 4.5 |
| A+ |
| 2014 |
| $$ |
| Solar Panels, System Monitoring |
| Trina Solar, Canadian Solar, SolarEdge, Silfab, SunPower |
| 25-year manufacturer warranty; 10-year workmanship warranty, 2-year production guarantee |
How Does Google Project Sunroof Work?Project Sunroof is a smart tool using satellite imagery, 3D modeling and shade calculations from a combination of Google Maps, Google Earth and machine learning technology. However, Google doesn’t work alone in this.
According to its website, Project Sunroof also uses weather and solar savings data from the National Renewable Energy Laboratory (NREL), as well as utility electricity rates, solar costs and tax credit data from other third-party sources.1
Additionally, a machine learning algorithm is trained to recognize solar panels from satellite images and obtain information about which buildings are already using solar panels.
Google Project Sunroof is pretty user-friendly. You can get a quick, personalized solar analysis for your home with just three simple steps:
Another function Google’s Project Sunroof offers is the ability to see solar data for an entire city. For example, in Fresno, California, 96% of rooftops are viable for solar. If all were to reach solar capacity, the carbon offset would be equivalent to taking 278,000 cars off the road each year or planting 21.3 million trees.

Just in the past year alone, California rolled out net metering 3.0, which had an enormous impact on how viable solar is in the area, and it likely cut potential savings by between 25% and 50% for many customers.
For example, Google estimates that a solar system in Houston, Texas, would be about $26,000 after applying the federal solar tax credit.3 Using internal solar data from 2024, EcoWatch found the average cost of a solar system in Houston to be about $36,570. As you can see, the figure from Project Sunroof is more than $10,000—almost 50%—off, based on our data.
It also overestimates the solar panel payback period, in our opinion. For that same Houston property, it estimates 16 years, while our internal data suggests it would only take 12 years. However, the long-term benefits do seem to be accurate in this case—$30,000 in net savings as opposed to our internal data, which suggest $32,651.
While solar calculators like this are helpful, the only way to get an accurate solar estimate for your home is to get a quote from a certified solar provider.

Here’s the thing: Google Project Sunroof is a great tool, but if you’re looking to install rooftop solar panels, we recommend using other resources along with Project Sunroof.
It can provide some general feedback on whether or not your home is a decent fit for solar, but for specific cost and savings information, you really need more than Project Sunroof alone.
Google Project Sunroof provides helpful information to prospective homeowners about solar potential and the feasibility of adding a solar system. Project Sunroof is a completely free resource, and Google claims it doesn’t make any money off of the tool, which means its sole purpose is to accelerate the growth of solar power to help mitigate carbon emissions. That’s something we can get behind.
Just to give an example of the impact this tool has had, one of the largest rooftop solar installations in Houston was prompted by Project Sunroof naming Houston the “most promising city in the U.S. for solar potential.”4 This, undoubtedly, has helped Texas reach the number two spot in the country for solar installations, according to the Solar Energy Industries Association (SEIA).
While Google Project Sunroof has great intentions and features, it’s not without its flaws. For one, Project Sunroof is also only helpful for those looking for rooftop solar panels and doesn’t provide any data for ground-mounted solar systems.
In our opinion, the biggest flaw of Project Sunroof is that a lot of its information can be outdated in some areas. As we mentioned earlier, much of the app has not been updated since 2018, but solar energy has become more accessible and affordable since then, and incentives change all the time that affect the viability and affordability of solar. As such, Google’s quotes can sometimes be higher than that of a solar installation company near you, and they can also go the other way and be much lower than reality.
Lastly, Google Project Sunroof cannot connect you to a local solar provider. If you’re interested in getting a free quote for your home solar project, click below.
The cost information presented in this article is derived from a comprehensive analysis, incorporating data from multiple industry sources. The average cost per watt per state was calculated based on figures from Consumer Affairs, Energy Sage, and Berkeley Lab’s Electricity Markets & Policy Department. Additionally, monthly energy consumption and the average monthly cost of electricity were sourced from the U.S. Energy Information Administration, ensuring a well-rounded and accurate representation of the information presented.
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